44th Convocation
Banner Design

44th NID Convocation

Duration

Jan 2025 – Feb 2025

Project Type

Commissioned Project

Guided By

Kaushik Chakraborty

Xavier D'Silva

Duration

Jan 2025 – Feb 2025

Project Type

Commissioned Project

Guided By

Kaushik Chakraborty

Xavier D'Silva

The 44th NID Convocation banners celebrated the graduating batch through a visual language inspired by this year’s theme, “Design in India, Design for the World.” As part of a five-member team, I helped design bilingual banner systems, developed motifs and patterns, tested materials, and planned their spatial placement.

Identity Theme

Celebration of a designer's journey


The 44th Convocation’s identity draws inspiration from the Kolam, symbolising the designer’s journey at NID as an unfolding path of growth, where exploration and mastery shape a unique creative identity.

Motifs

We created six motifs – Growth, Journey, Discovery, Legacy, Individuality, and Resilience, each reflecting a core value of the theme.

We created six motifs – Growth, Journey, Discovery, Legacy, Individuality, and Resilience, each reflecting a core value of the theme.

Patterns

These motifs evolved into repeatable patterns that became the foundation of our banner system.

These motifs evolved into repeatable patterns that became the foundation of our banner system.

Process

  1. Ideation

We began with several layout explorations to define hierarchy and flow. As the design direction evolved, we adapted our concepts to the rule of using only white fabric backgrounds, refining colour and pattern to maintain clarity and harmony.

  1. Material Exploration

We created 3D-rendered prototypes for organdy banners and conducted small-scale screen-printing tests on fabric samples to evaluate material behaviour and colour interplay.

We created 3D-rendered prototypes for organdy banners and conducted small-scale screen-printing tests on fabric samples to evaluate material behaviour and colour interplay.

  1. Design Development and Colour Testing

We developed full-scale layouts and conducted dye & print-interaction tests to ensure consistency across materials and methods.

We developed full-scale layouts and conducted dye & print-interaction tests to ensure consistency across materials and methods.

  1. Production and Installation

We coordinated with vendors for screen prints and digital prints, managing colour accuracy, costing, and placement strategy. The final installation consisted of over 80 banners displayed across key campus spaces, including Eames Plaza.

We coordinated with vendors for screen prints and digital prints, managing colour accuracy, costing, and placement strategy. The final installation consisted of over 80 banners displayed across key campus spaces, including Eames Plaza.

Event and Outcome

The ceremony was attended by the Chief Guest Droupadi Murmu (President of India) along with senior dignitaries: Acharya Devvrat (Governor of Gujarat), Bhupendrabhai Patel (Chief Minister of Gujarat) and Piyush Goyal (Union Minister of Commerce & Industry). A total of 430 students received their degrees at the convocation ceremony. 

The ceremony was attended by the Chief Guest Droupadi Murmu (President of India) along with senior dignitaries: Acharya Devvrat (Governor of Gujarat), Bhupendrabhai Patel (Chief Minister of Gujarat) and Piyush Goyal (Union Minister of Commerce & Industry). A total of 430 students received their degrees at the convocation ceremony. 

Lessons Learned

Designing for a large-scale institutional event taught me to strike a balance between creative intent and production realities. Working within material and bilingual constraints pushed me to adapt quickly and communicate ideas clearly to those approving the work.


Coordinating with vendors provided me with practical insight into how design translates to production, from colour checks and fabric behaviour to screen sizes and print costs.


The project emphasized the value of preparing early, testing physically, and leaving room for pivots. It reminded me that execution is as much a part of design as ideation, and that every decision from material to layout shapes the outcome.

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